Bor Lalević (1981–2020) was a Serbian music manager and concert producer, founder of Kamarad Produkcija, who played a key role in organizing concerts for prominent Balkan artists such as Aca Pejović, Boban Rajović, Dejan Matić, and Seka Aleksić. Starting his career in 2003 with Music Star Production, he became a well-known figure in the regional music scene, admired for his dedication and collaborative spirit. Lalević passed away at the age of 40 due to COVID‑19 complications, leaving a legacy of influential work in the Serbian and regional music industry.